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Led end-to-end Product Design at Doshii, a B2B SaaS platform for hospitality. Drove discovery to delivery, creating intuitive experiences that boosted efficiency and partner growth.
Key Achievements:
∙ Led Doshii Menu Builder design, boosting self-serve, increasing sign-ups & cutting support costs.
∙ Designed modular platform UX, enabling faster integrations with apps like Uber Eats & DoorDash.
∙ Embedded HCD across teams; led exec workshops aligning stakeholders & shaping product roadmaps.
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